Customer program, branding and messaging.

DeepRoot Green Infrastructure has a unique, modular suspended pavement solution that integrates, water, soil and tree roots to deliver on-site stormwater management and bioretention to promote heathy tree growth in urban environments.  For this environmental company I drove their customer case study program, design, messaging and branding through numerous marketing communication vehicles.


From stealth mode to product launch.

The remit at Datrium was to take an unknown data storage company with “A league” founders from stealth mode to product launch in 6 months. As the interim part-time Marketing executive I developed the market segmentation, targeted company messaging, company branding, the pre- and post-launch media, bloggers and analysts briefings (24 media articles published), implemented the marketing automation system, developed the lead generation strategy and programs, the social media presence, hired the marketing team, and the full time marketing executive.

Datrium: Emerging from stealth any time soon

Non-profit graphic design and website management

For the Scotts Valley Unified School District (SVUSD) I design, develop and maintain the parent communication web portal and the web store for the school spirit wear.  SVUSD is one of the lowest government funded schools districts in California. To ensure the children receive the best education possible, parents spend hours raising money for instructional aides, yard duties, art, music and intervention programs. For 6 years I have designed their school spirit wear, designed built and maintained the parent-led fundraising websites, and provided video production and graphic design support for their annual school auction.

Scotts Valley Middle School
Brook Knoll Elementary