Corporate Marketing, Field Marketing, Graphic Design
A proven leader in brand awareness and results driven lead generation for start-up and medium-sized companies. With over 25 years experience tackling the strategic dance of building relationships with prospects and customers by getting the word out about a company’s brand, I have found unique ways to attract and turn prospects into paying customers.
Adobe Creative Suite; Marketo; Salesforce; Microsoft Office; Mailchimp; Hootsuite
MARKETING CONTRACTOR | AMDZN | 2016 – PRESENT
Actively looking for the next startup that needs a strategic, hands-on marketer to develop their brand awareness, messaging, and lead generation strategies.
DIRECTOR OF MARKETING | DATRIUM | 2015 – 2016
FOUNDER | AMDZN | 2008 – 2015
As a contractor I helped data storage start-ups, non-profit organizations, and a variety of small businesses with their corporate marketing, field marketing, and graphic design needs.
SENIOR DIRECTOR, CORPORATE MARKETING | AGAMI SYSTEMS | 2006 – 2008
At Agami Systems I was responsible for outbound marketing to include the lead generation programs with partners, development of the customer reference program, writing and creating the solution, product and customer collateral, management of all events in North America, and assisting the Vice President with the media and analyst relations.
SENIOR DIRECTOR, MARKETING | DATA DOMAIN | 2005 – 2006
Initially I was hired by Data Domain as a consultant to create their collateral brand. I developed templates for their product, solution and reference customer datasheets. The role turned into a full-time position to lead their outbound marketing activities. I developed the “Tape Sucks, Move On” bumper sticker program, born from a comment from their CEO, Frank Slootman, and now available as a book at Amazon.
VICE PRESIDENT, SOLUTIONS AND US MARKETING | BORLAND | 2003 – 2004
At Borland I was responsible for the creation of the worldwide solutions marketing programs and the execution of these programs in the US market to generate revenue. I worked with channel and solution partners, and design agencies to develop the direct marketing materials. I was responsible for a worldwide team of 20 employees.
SENIOR DIRECTOR, PRODUCT MARKETING AND BUSINESS DEVELOPMENT | BORLAND | 2001 – 2003
In this role I was responsible for product marketing for Delphi and C++Builder in the RAD business unit. With a team of 3 employees, we ran the product launches, developed the product messaging, collateral, customer references, and training presentations for sales and channel partners worldwide. In this role I championed a series of marketing programs for the products and successfully engaged the field marketing teams to run these programs. This resulted in my promotion to Vice President.
DIRECTOR, MARKETING | SANTA CRUZ OPERATION | 1990 – 2000
I started my marketing career at the Santa Cruz Operation in the United Kingdom holding various corporate, channel and field marketing roles. I transferred to the United States to implement a product launch process I had championed in Europe with our Distribution and Reseller partners.