From stealth mode to product launch.

The remit at Datrium was to take an unknown data storage company with “A league” founders from stealth mode to product launch in 6 months. As the interim part-time Marketing executive I developed the market segmentation, targeted company messaging, company branding, the pre- and post-launch media, bloggers and analysts briefings (24 media articles published), implemented the marketing automation system, developed the lead generation strategy and programs, the social media presence, hired the marketing team, and the full time marketing executive.

Datrium: Emerging from stealth any time soon

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