Data Storage

I joined Datrium as their interim marketing executive to take them from a stealth-mode company to product launch.

I developed the branding, company and product positioning, persona messaging, the website, and the social media, BETA customer reference, and lead generation programs. Furthermore, I researched and implemented a marketing automation system (Marketo) to link into their customer relationship management system (Salesforce).

In partnership with the CEO I was responsible for the media and analyst program, identifying and briefing the key data storage press, bloggers and analysts. Three months after the product launched, Datrium was named a 2016 “Cool Vendor” by Gartner.

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